30+second+commercial

1. i) **__Brand characters__** create a constant visual symbol beyond a logo that have a distinctive, complex personality and create a beneficial
relationships with the viewers: the Gieco gecko saves you money, Pappa john makes you better pizza, The monkey gives you healthier subs for less, etc.

====iii) __**direct response**__ follow the prime directive of directive response by triggering actions leading to sales. Direct response ads should express all aspects of the brand and how it's positioned.====

====iv) **__Consumer involvement theory__** is a simple truth that applies to a significant set of your target audience. Think of it like the star wars brisk commercial: They have the characters of star wars in it making the nostalgia of the buyer take over.====